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The J.D. Power Dealer of Excellence Program reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today’s consumer expectations. BMW of San Luis Obispo has joined an elite dealer membership and has been named a Dealer of Excellence by J.D. Power.


The automotive industry is continually shifting in terms of innovation and best market practices. However there is a major benchmark that always remains constant: Voice of the Customer. When you visit a J.D. Power Dealer of Excellence, you can be confident that the sales team will be committed to providing an exceptional customer experience. BMW of San Luis Obispo has exemplified this standard through its “Guest in the home” practice.


Now what qualifies a dealership to be awarded Dealer of Excellence? Each dealer must meet these three requirements to qualify:


  1. J.D. Power assesses feedback from over 25,000 consumers to confirm a dealer is creating a top-notch customer experience
  2. Dealerships must rank among the brand’s top performers in key customer satisfaction areas within J.D. Power’s Sales Satisfaction Index (SSI) Study
  3. Qualifying dealers must pass a dealership audit and prove they meet or exceed J.D. Power’s best sales practices


When you come to BMW of San Luis Obispo, you can expect that our sales team will exceed the standards set forth by J.D. Power and create the ultimate car-buying experience.

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